Univisual - Brand Consulting
Italian Identity Marks
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Welcome to Univisual, an Italian recognised design studio based in Milan since 1986, specialised in developing trademarks and identity systems.
Univisual - Brand Consulting

Lapitec product identity rettangoli paralleli e obliqui
Lapitec product identity quadrati
Lapitec product identity cerchi Lapitec product identity outline di semicerchi
Lapitec product identity semicerchi
Lapitec product identity rettangoli perpendicolari texture Lapitec Product identity sinottico

Pattern design of a material for architecture
2019

Graphic pattern for the visual connotation of the finishing typologies of an innovative material – called Lapitec – composed of a blend of totally natural minerals, used in the fields of architecture and interior design for various applications, such as kitchen countertops, flooring and building coatings.

The work is part of a three-year corporate identity project of the group that owns the patent and is known throughout the world for having industrialized an alternative to marble through a sustainable approach.

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Design dei pattern grafici per la connotazione visuale delle tipologie di rifinitura di un materiale innovativo – denominato Lapitec – composto da una miscela di minerali totalmente naturali, utilizzato nei settori dell’architettura e del design di interni per diverse applicazioni, quali piani cucina, pavimentazioni e rivestimenti per l’edilizia.

Il lavoro fa parte un progetto (durato tre anni) di corporate identity del gruppo titolare del brevetto e noto in tutto il mondo per aver industrializzato un’alternativa al marmo attraverso un approccio sostenibile.

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