Univisual - Brand Consulting
Italian Identity Marks
The Design Side
of Univisual Brand Consultancy
Welcome to Univisual, an Italian recognised design studio based in Milan since 1986, specialised in developing trademarks and corporate identity systems.
Univisual - Brand Consulting


Trademark
2012

Trademark for an independent company – Hyuman – operating in the furniture sector. The industrial concept, summarized by the “Made in yourself” tagline, is based on the “co-creation” of the single product shared with the customer.

The “infinite look” of the symbol intends, from the iconographic point of view, to represent the human component inherent in the philosophy of the brand.

The signic impact, emblematic and hypnotic, has the aim of emotionally engagement and generating a bi-univocal relationship with the public.

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Marchio per un’azienda indipendente – Hyuman – operante nel settore dell’arredamento. Il concept industriale, riassunto dal payoff “Made in yourself”, è basato sulla “co-creazione” del singolo prodotto, in condivisione con il cliente.

Lo “sguardo infinito” del simbolo intende, dal punto di vista iconografico, rappresentare la componente umana insita nella filosofia del brand.

L’impatto segnico, emblematico e ipnotico, ha l’obiettivo di coinvolgere emotivamente e generare un legame biunivoco con il pubblico.

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